Why, over What

ADTWO21Today i saw an email go out which has details of some deployment to a certain group of people who would have no clue what is in there because we haven’t enabled them on them yet. It’s a well established process that has been running for about a few years now (I suppose).

 

My immediate question was if i was to get the same email about another project “why do I need this information?”; even if i understood the “What”, there is nothing around “why” apart from the fact that someone wants me to be informed. because I would not know the Why, the information will not make it into my head and if anyone was to ask me anything about it, I will have to go back and find that email (which i wont be able to find).

maybe just we don’t care.

unless you shift the conversation to why, you can initiate a change.

we are tuned to be working with “what” for far too long (we just want to know everything), so much so that we have forgotten to ask the “Why?”; maybe it’s too much trouble trying to get the answer, maybe we know we will not like the answer so we don’t ask; or maybe we don’t ask because we assume the other person doesn’t know or maybe just we don’t care.

It’s critical we understand the “Why” because only then we can reason the underlying logic and we will be able to argue the merits of doing it one way or doing it another way; only then we can talk about the reasons around the resources we have and why those will help us succeed or fail.